Copywriter OpenClaw Skill - ClawHub
Do you want your AI agent to automate Copywriter workflows? This free skill from ClawHub helps with marketing & sales tasks without building custom tools from scratch.
What this skill does
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.
Install
npx clawhub@latest install copywriterFull SKILL.md
Open original| name | description | license |
|---|---|---|
| copywriter | Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text. | Apache-2.0 |
Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples |
|---|---|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context | Example |
|---|---|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words |
|---|---|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Checklist
- [ ] Clear? (12-year-old test)
- [ ] Concise? (Remove unnecessary words)
- [ ] Specific? (Numbers, examples)
- [ ] Actionable? (What should user do?)
- [ ] Scannable? (Headings, bullets)
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails